Visual direction defines how users perceive your AI product. We create graphic concepts that build trust in technology — from color palettes to typography, from icons to illustrations. Our concepts account for AI specifics: how to visually communicate processing states, prediction confidence, or conversational interactions.
Brand and competitor analysis
Moodboards and inspiration
Style tiles — visual direction proposals
Presentation and direction selection
Developing the chosen concept
New AI products needing visual identity, companies rebranding an existing product, startups before a funding round.
