Every successful AI product starts with a deep understanding of users and the market. We conduct comprehensive research that helps define the problem, validate assumptions, and find real user needs. We combine qualitative and quantitative methods, accounting for the specifics of AI-powered products — where user behaviors are often unpredictable and expectations toward technology change rapidly.
Kick-off and brief analysis
Desk research and competitive analysis
User and stakeholder interviews
Data synthesis and personas
Problem definition and recommendations
AI startups in the validation stage, companies planning a new AI product, product teams seeking insights before a redesign.
